Demographic.

• Katie: Have you seen Jason's new incentive program? To get people to help set up on Sunday's, he's offering waffles to all volunteers. Jesus doesn't do it for you? How about some delicio...
• Luke: THEY ARE OFFERING WAFFLES?! I AM SO IN!
• Katie: ... well it looks like their marketing campaign worked. You're apparently their key demographic.
• Luke: Seriously, I'm there. The only thing better than the Jesus + Waffle combo is the holy trinity of Jesus + Waffle + Sex. However, I can easily settle for option 1.